NRDC
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NRDC is pulling out all the stops on pressuring the Senate to pass clean energy legislation and has employed a healthy dose of celebrity endorsement to get everyone to pay attention--getting Leonardo DiCaprio, Jason Bateman, Chace Crawford, Felicity Huffman, Justin Long, Edward Norton, Emmy Rossum, Forest Whitaker join forces in the This is Our Moment video campaign. Check out the video below:
In addition to the video campaign, there's also a full-fledged social media blitz involved. As NRDC says,
The online community can also engage by spreading the message. This is Our Moment is designed to create a virtual army of climate activists through an emphasis on social media tools like Facebook and Twitter, a rotating display of user-generated videos, and the video player itself, which is an embeddable widget for websites, social networking pages and blogs.
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