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Big Chef is Heston Blumenthal, a critically acclaimed chef and owner of the three-Michelin-starred restaurant, The Fat Duck, recognized in 2005 by fellow chefs as the best restaurant in the world.
Little Chef, however, is one of Britain's most iconic food brands, a chain of roadside restaurants headquartered in Sheffield—but it's facing trouble, and needs to come up with a new menu if it wants to attract more customers and keep its existing regulars.
So Little Chef gave Big Chef six months and a few hundred thousand dollars (or pounds, really) to come up with a new menu and design to help put the old-fashioned chain of roadside restaurants back on the culinary map.
It's a massive clash of cultures. Can the three Michelin-starred chef forget fine dining and get to grips with what ordinary people want to eat at a roadside stop-off?
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