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About Alter Eco

Wed May 14 12:15:00 EDT 2008

About Alter Eco


Stephanie Diani/DCL

Alter Eco is an eco lifestyle and makeover series presented by Adrian Grenier and his team of green activists, experts, and friends.

Some of Adrian's green team includes eco contractor Darren Moore, who has been building green since he was six years old, Boise Thomas, who is the online activist and guru of the LA green movement, eco lifestyle trendsetter and supermodel Angela Lindvall, who brings her keen sense of eco fashion to the table, and Adrian's friend and real estate developer, Rick Byrd.

Each episode begins at a beautiful 1920's Spanish home in Los Feliz which Adrian is renovating, building it green from the ground up. The season will begin with a bare, stripped down structure, and will progress into a gorgeous green, sustainable home, with the architectural integrity of the original house. During the renovation myriad new options will be showcased that are environmentally responsible but incorporate great design, architecture, and style.

Alongside renovating his own digs, Adrian sends his green team out to green-over other environments (businesses, schools, homes, events) where makeover subjects should be able to inspire a diverse cross-section of Americans interested in making the shift to green but who need a little help. Each episode also highlights a green lifestyle element as we see the eco-friendly choices artists and entertainers are making in their own lives. As all work and no play makes for a dull show, Adrian always concludes Alter Eco with a meal or a gathering where he and his green team celebrate their accomplishments for the week.

Alter Eco emphasizes the new green marketplace with assessments of the best products, materials and services in the green arena as they are applicable to each segment. The show also features food and garden tips shown in the context of creating great meals and beautiful landscaping. The purpose is to inspire and discover hip, creative ways to make the green shift. And most of all, Alter Eco shows that style and sustainability are not only compatible and complementary.

 
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