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Patagonia is awesome, and its newest line of—wait. Just a disclaimer here: ever notice how blog posts can sometimes sound like thinly veiled advertisements or press releases for certain products and companies? Me too. Frankly, it's hard to avoid that over-excited tone when you're trying to pack all the info—sometimes excitedly—into a few-hundred-word article. So. For the record, Patagonia is not a Planet Green sponsor (at least not that I know of, I'm just a lowly blogger after all). Nor are they sending me a fleece garment of any kind in exchange for my writing this. But Patagonia is awesome, and it's one of the greenest companies you can support.
Green, Green Patagonia
The company has made organically grown goods for well over 10 years—way before the modern green movement was in full force. And there's no greenwashing here: they work rigorously to minimize the impact clothing production has on the environment by using solar power, donating 1 percent of all sales to grassroots environmentalism groups, and running an intensive recycling initiative called the Common Threads Program. And that's just to name a few. Seriously—they do tons more (here's a full breakdown of Patagonia's environmentally related projects).
Recently, they've just won PETA's "Proggy Awards" for being the most progressive outdoor animal-free shoe retailer, though that's beside the point (who knows what PETA's up to anyhow: sometimes they're doing great projects like encouraging vegetarianism by planting fruit trees, and sometimes they're trying to rename fish 'kittens of the sea').
It's such a green company that we have an entire Patagonia category dedicated to them. Patagonia garments routinely show up on 'greenest clothing' lists in print and in blogdom.
Yeah, We Get It. You Like Patagonia
That's right—I do. And there are a million more reasons that I can't squeeze into this article. But it's important to support truly green companies. And Patagonia gets top honors. Our planet would be a better place if there were more like it. So let's support it, and with its continued success, there will be.
More on Patagonia:
The TH Interview: Yvon Chouinard, founder of Patagonia
Recycle Your Old Clothes with Patagonia
Patagonia Put Their Best Foot(wear)
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