Courtesy of !ola
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This post is part of our Better Biking feature, a discussion of many of the ways that we can engage in two-wheeled transport a little more effectively. Stay tuned for more!
Getting around by bike can be a challenge if you're not used to it, especially in cities that are less than bike-friendly.
Team !ola has launched the Campaign for Better Biking, which seeks to skip the "demand better bike lanes" approach and instead promotes biking in new, creative ways.
In Team !ola's own words: "By creating a better informed public, !ola intends to foster safer, more enjoyable biking conditions and get biking on everyone’s mind."
Watch "Mutual Respect,” below, to learn more about the campaign and what the pink arrow is all about. It's the first in a three-part series of videos all designed to get people thinking and talking about how to make biking better, safer, more practical, and more fun.
Chapter 1: Mutual Respect from Team !ola on Vimeo.
More about biking:
Commute to Work by Bike
"Cities for Cycling" Wants Cities to Share Biking Best-Practices
Great Green Job Alert! Be a Bike Commuter Guide
