Articles tagged “greenwashing”

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           

Do Your Organic Eggs Come from a Factory Farm? By Colleen Vanderlinden IN Food & Health Oct 5 2010 Some organic eggs are produced more humanely than others. Find out how your favorite brand ranks. + READ MORE

Scammers at the Farmers' Market: How to Make Sure You're Supporting Local Farmers By Colleen Vanderlinden IN Food & Health Sep 29 2010 Here are tips for making sure you're supporting local farmers, and not unscrupulous opportunists, at the farmers' market. + READ MORE

GreenwashingIndex.com Teaches Consumers How to Spot Greenwashing By Cara Smusiak, NaturallySavvy.com IN Work & Connect Sep 11 2010 The Greenwashing Index aims to help consumers learn how to analyze advertisements to spot greenwashing. + READ MORE

Is Your "Organic" Potting Soil Really Organic? By Colleen Vanderlinden IN Home & Garden Jul 26 2010 How organic is that organic soil? + READ MORE

What's Wrong with Monsanto Helping Post-Earthquake Haiti? By Rachel Cernansky IN Food & Health Jun 23 2010 It isn't hard to see how Monsanto will benefit from the donations it is sending to Haiti in the name of earthquake recovery assistance. + READ MORE

Hit or Myth? A Dozen Dirty "Truths" With One Tiny Problem: They're False By Mickey Z. IN Work & Connect Oct 27 2009 How eco-gullible are you? + READ MORE

How to Challenge Corporate Power and Fight the Real Source of Pollution By Mickey Z. IN Work & Connect Oct 9 2009 As we work to green our lives, we must also keep the pressure on the world's big polluters + READ MORE

The Future of Sustainable Shopping: Wal-Mart? By Brian Merchant IN Work & Connect Oct 2 2009 You may have heard some noise being made about the Wal-Mart Sustainability Index--it's an initiative that will eventually rank every product on the retail giants' shelves so every customer will know exactly how green it is. So how is this going to affect shoppers? And does it mean you can feel good about heading to WalMart again? + READ MORE

Focus Earth Episode: Behind the Image By Team Planet Green IN Focus Earth Sep 18 2009 Energy and transportation are two of the dirtiest industries in the world. But in recent years, they've been making a concerted effort to clean up their businesse—or, as skeptics say, the image of their businesses. Is it a sign of... + READ MORE

Focus on Focus Earth Greenwashing: Know When a Company Is Green And When It's Just Good at Green Imaging? By Rachel Cernansky IN Tech & Transport Sep 18 2009 Corporations have a vested interest in painting over their non-green initiatives with a pseudo-green image. + READ MORE

Is Cash for Clunkers Government Greenwashing? By Marye Audet IN Home & Garden Aug 20 2009 I get the cash for clunkers program . I personally don't agree that it is a great idea but I get it. In the hopes that boosting car sales will boost the economy the government seems to me to have done a bit of greenwashing at the same time. + READ MORE

Green Glossary: Green Super Model By Mickey Z. IN Work & Connect Jun 18 2009 We all know what a supermodel is. But what makes a model green? Too often we forget modeling is a form of salesmanship. Models are hired to sell product. Companies associate their product with a particular look to grow their brand. That's how models who achieve recognition in the marketplace warrant higher fees. + READ MORE

What You Need to Know About Composite Decks By Josh Peterson IN Home & Garden May 7 2009 If you're thinking of building a deck for your backyard, then may be considering composite decking. You may have heard that composite decking is resistant to rot, made without toxic chemicals and is environmentally friendly. Composite decks can, theoretically, be all of those things, but there are some drawbacks and some pitfalls that you must avoid in order to get a long-lasting, problem-free composite deck. + READ MORE

How Many Products Were Guilty of Greenwashing in 2008? By Brian Merchant IN Work & Connect May 7 2009 t should come as no surprise that 2008 saw the most products marketed as 'green' in history. What may be surprising is how many more green products there are now than ever have been before—this is no gradual incline on a sales graph. This is more like a wildly ascending boom: companies both environmentally conscious and otherwise are looking high and low to cash in on the still-burgeoning sustainable trend. + READ MORE

Green Glossary: Eco Crazy By Mickey Z. IN Work & Connect May 1 2009 This term was used by Time Magazine to characterize ten ideas it deemed as going too far in the name of greenness. The Time list came complete with a eco-craziness rating system and included easy targets like reusable toilet wipes. Oddly, Time sees the stapleless stapler as "eco crazy," too. We beg to differ. + READ MORE

Green Glossary: Green Fad By Mickey Z. IN Work & Connect Apr 8 2009 "There are some who say that going green is just a fad," writes Planet Green's Josh Peterson. "They claim that the economic downturn will tear the green movement asunder. They say no one will want to pay an extra dollar for organic food, and no one will buy solar panels anymore. When people stop shopping for these green products, the green revolution is at an end. And in fairness, going green has elements of a fad to it." + READ MORE

Shop Responsibly with JumpGauge.com By Josh Peterson IN Work & Connect Mar 20 2009 There are two sides to the green coin. On one side is the cheap and thrifty 4 R's: Reduce, reuse, recycle and repair. Some would consider this the boring, practical side of the green coin. As mind-numbing as it sounds, it is probably the side we spend the most time with. It's like the parent that pays the bills on time and scolds you when you don't do well on a test. + READ MORE

Don't Be Fooled by Green Mansions By Brian Merchant IN Home & Garden Mar 10 2009 A multimillion dollar green mansion may usher oohs and aahs from the green crazed media, and they might look cool on architecture magazine covers. They make for exciting feature stories that toss 'biggest' and 'greenest' and 'luxury' into the headlines. Just take a look at any one of these 9 "green" mansions, and you'll see what I mean. + READ MORE

Green Glossary: Ecotistical By Mickey Z. IN Work & Connect Mar 5 2009 The online Urban Dictionary assigns these three characteristics to the term ecotistical: Characteristic of those having inflated the truthfulness about their own environmental accomplishments...Characteristic of having an exaggerated sense of environmental importance... An environmental disregard of others. + READ MORE

7 Ways to Know Phony Green Science When You See It Online By Brian Merchant IN Work & Connect Mar 2 2009 Any modern web peruser is familiar with headlines like those. They ooze out of Digg, climb to the top of Most Popular lists, and get forwarded to everyone in your office. Problem is, we're running out of ways to verify the loads of information we get bombarded with every day: more and more, we're getting our news from blogs, online zines, and internet social media—most of which are understandably far less trustworthy sources. + READ MORE