Articles by Tag Feed

Hit or Myth? A Dozen Dirty "Truths" With One Tiny Problem: They're False

Mickey Z. — Wed, 28 Oct 2009 08:30:00 GMT

How eco-gullible are you?

How to Challenge Corporate Power and Fight the Real Source of Pollution

Mickey Z. — Sun, 11 Oct 2009 09:00:00 GMT

As we work to green our lives, we must also keep the pressure on the world's big polluters

The Future of Sustainable Shopping: Wal-Mart?

Brian Merchant — Mon, 05 Oct 2009 08:30:00 GMT

You may have heard some noise being made about the Wal-Mart Sustainability Index--it's an initiative that will eventually rank every product on the retail giants' shelves so every customer will know exactly how green it is. So how is this going to affect shoppers? And does it mean you can feel good about heading to WalMart again?

Focus Earth Episode: Behind the Image

Team Planet Green — Fri, 18 Sep 2009 18:30:00 GMT

Bob Woodruff talks with Ford, Royal Dutch Shell, and other big companies as he examines the issue of greenwashing.

Focus on Focus Earth Greenwashing: Know When a Company Is Green And When It's Just Good at Green Imaging?

Rachel Cernansky — Fri, 18 Sep 2009 18:00:00 GMT

Corporations have a vested interest in painting over their non-green initiatives with a pseudo-green image.

Is Cash for Clunkers Government Greenwashing?

Marye Audet — Fri, 21 Aug 2009 10:00:00 GMT

I get the cash for clunkers program . I personally don't agree that it is a great idea but I get it. In the hopes that boosting car sales will boost the economy the government seems to me to have done a bit of greenwashing at the same time.

Green Glossary: Green Super Model

Mickey Z. — Fri, 19 Jun 2009 08:00:00 GMT

We all know what a supermodel is. But what makes a model green? Too often we forget modeling is a form of salesmanship. Models are hired to sell product. Companies associate their product with a particular look to grow their brand. That's how models who achieve recognition in the marketplace warrant higher fees.

What You Need to Know About Composite Decks

Josh Peterson — Fri, 08 May 2009 13:00:00 GMT

If you're thinking of building a deck for your backyard, then may be considering composite decking. You may have heard that composite decking is resistant to rot, made without toxic chemicals and is environmentally friendly. Composite decks can, theoretically, be all of those things, but there are some drawbacks and some pitfalls that you must avoid in order to get a long-lasting, problem-free composite deck.

How Many Products Were Guilty of Greenwashing in 2008?

Brian Merchant — Fri, 08 May 2009 10:00:00 GMT

t should come as no surprise that 2008 saw the most products marketed as 'green' in history. What may be surprising is how many more green products there are now than ever have been before—this is no gradual incline on a sales graph. This is more like a wildly ascending boom: companies both environmentally conscious and otherwise are looking high and low to cash in on the still-burgeoning sustainable trend.

Green Glossary: Eco Crazy

Mickey Z. — Sat, 02 May 2009 06:00:00 GMT

This term was used by Time Magazine to characterize ten ideas it deemed as going too far in the name of greenness. The Time list came complete with a eco-craziness rating system and included easy targets like reusable toilet wipes. Oddly, Time sees the stapleless stapler as "eco crazy," too. We beg to differ.