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Click on www.weegeneration.com, scoop up the Wee Generation Eco-Diaper Bag and declare yourself the winner of the all time coolest green baby gift at the next baby shower you attend.
Showers of Charity
Before we go on to tell you the red carpet mommies and poppies that love it, we'll start with the best thing about it: 100% of its profits directly benefit Healthy Child Healthy World, an eco-advocacy non-profit that aims to educate parents, support protective policies, engage communities to make responsible decisions and much more.
Cradle to Cradle, Literally
We think it's about as perfect as perfect gets that a diaper bag should be cradle to cradle (C2C) certified. Wee Generation’s Eco-Diaper Bag is:
- Made from recycled beverage bottles
- PVC-free guarantee
- Is fully recyclable itself
At this writing, all of the bag's material is already C2C certified, and the bag itself is going through the C2C certification process.
Wee Generation's production team was comprised of several eco heavy hitters, including Seventh Generation, world renowned green architect William McDonough, high-concept design firm IDEO, Healthy Child Healthy World and Rickshaw Bagworks.
The Who's Who of Wee Generation Eco-Diaper Bag
Wee Generation confirms that the Jolie-Pitts have received one, in addition to Courteney Cox Arquette and Jenna Elfman. The company claims, in fact, that "Most of reproducing Hollywood has one!" which, in and of itself, is a fun statement to share.
Bonus Eco Gifties
Bags retail for $200—so you may want to split it with a fellow baby shower attendee. Pricey as it is, each bag includes $100 worth of eco-friendly treats including:
- Seventh Generation baby product vouchers
- A copy of the book Naturally Clean: The Seventh Generation Guide to Safe and Healthy Non-Toxic Cleaning
- A Wee Generation baby T
- Healthy household tips from Healthy Child Healthy World
Love green gadgets, fashion, and news? Get the latest from Planet Green's dynamic duo Suchin Pak and Daniel Sieberg on the G Word.

























