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28 Oct 2009 IN WORK & CONNECT | COMMENTS
How eco-gullible are you?+ READ MORE
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11 Oct 2009 IN WORK & CONNECT | COMMENTS
As we work to green our lives, we must also keep the pressure on the world's big polluters+ READ MORE
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5 Oct 2009 IN WORK & CONNECT | COMMENTS
You may have heard some noise being made about the Wal-Mart Sustainability Index--it's an initiative that will eventually rank every product on the retail giants' shelves so every customer will know exactly how green it is. So how is this going to affect shoppers? And does it mean you can feel good...+ READ MORE
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18 Sep 2009 IN FOCUS EARTH | COMMENTS
Bob Woodruff talks with Ford, Royal Dutch Shell, and other big companies as he examines the issue of greenwashing.+ READ MORE
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18 Sep 2009 IN TECH & TRANSPORT | COMMENTS
Corporations have a vested interest in painting over their non-green initiatives with a pseudo-green image.+ READ MORE
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21 Aug 2009 IN HOME & GARDEN | COMMENTS
I get the cash for clunkers program . I personally don't agree that it is a great idea but I get it. In the hopes that boosting car sales will boost the economy the government seems to me to have done a bit of greenwashing at the same time.+ READ MORE
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19 Jun 2009 IN WORK & CONNECT | COMMENTS
We all know what a supermodel is. But what makes a model green? Too often we forget modeling is a form of salesmanship. Models are hired to sell product. Companies associate their product with a particular look to grow their brand. That's how models who achieve recognition in the marketplace warrant...+ READ MORE
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8 May 2009 IN HOME & GARDEN | COMMENTS
If you're thinking of building a deck for your backyard, then may be considering composite decking. You may have heard that composite decking is resistant to rot, made without toxic chemicals and is environmentally friendly. Composite decks can, theoretically, be all of those things, but there are...+ READ MORE
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8 May 2009 IN WORK & CONNECT | COMMENTS
t should come as no surprise that 2008 saw the most products marketed as 'green' in history. What may be surprising is how many more green products there are now than ever have been before—this is no gradual incline on a sales graph. This is more like a wildly ascending boom:...+ READ MORE
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2 May 2009 IN WORK & CONNECT | COMMENTS
This term was used by Time Magazine to characterize ten ideas it deemed as going too far in the name of greenness. The Time list came complete with a eco-craziness rating system and included easy targets like reusable toilet wipes. Oddly, Time sees the stapleless stapler as "eco crazy,"...+ READ MORE
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11 Apr 2009 IN WORK & CONNECT | COMMENTS
"There are some who say that going green is just a fad," writes Planet Green's Josh Peterson. "They claim that the economic downturn will tear the green movement asunder. They say no one will want to pay an extra dollar for organic food, and no one will buy solar panels anymore. When people stop...+ READ MORE
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22 Mar 2009 IN WORK & CONNECT | COMMENTS
There are two sides to the green coin. On one side is the cheap and thrifty 4 R's: Reduce, reuse, recycle and repair. Some would consider this the boring, practical side of the green coin. As mind-numbing as it sounds, it is probably the side we spend the most time with. It's like the parent that...+ READ MORE
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13 Mar 2009 IN HOME & GARDEN | COMMENTS
A multimillion dollar green mansion may usher oohs and aahs from the green crazed media, and they might look cool on architecture magazine covers. They make for exciting feature stories that toss 'biggest' and 'greenest' and 'luxury' into the headlines. Just take a look at any one of these 9 "green"...+ READ MORE
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9 Mar 2009 IN WORK & CONNECT | COMMENTS
The online Urban Dictionary assigns these three characteristics to the term ecotistical: Characteristic of those having inflated the truthfulness about their own environmental accomplishments...Characteristic of having an exaggerated sense of environmental importance...
An environmental disregard of...+ READ MORE
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2 Mar 2009 IN WORK & CONNECT | COMMENTS
Any modern web peruser is familiar with headlines like those. They ooze out of Digg, climb to the top of Most Popular lists, and get forwarded to everyone in your office. Problem is, we're running out of ways to verify the loads of information we get bombarded with every day: more and more, we're...+ READ MORE
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