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Green Outdoor Sports: By The Numbers
- 161.6 million: Americans aged 16 and older who participated in an outdoor activity in 2005. Almost 63 percent of these undertook between one and three outdoor activities. The five most popular outdoor sports were, in order, bicycling, fishing, hiking, camping, and trail running.
- 20.6 million: Americans who paddled canoes (in 2006), 7.3 million paddled kayaks, and 20.2 million went rafting.
- 244,271: The number of backcountry person nights made into the Grand Canyon in 2003.
- $3 Billion: The amount of money spent in the specialist outdoor sector of just the 32 members of the industry association, the European Outdoor Group.
- $5 Billion: The money spent in the wider outdoor market, which includes ‘own brand’ and lifestyle products.
- 50 percent: The percentage of all adults in Britain who participate in walking, rambling, orienteering, climbing and similar outdoor activities each year, with 25% participating on a regular basis. Walking is the single most popular activity enjoyed by outdoor enthusiasts. Substantial numbers also participate in cycling, canoeing, mountaineering and trekking overseas.
- 6 million: The number of activity holidays taken annually in the U.K., generating £1.1 billion in tourism spending.
Sources: Outdoor Industry Association, National Survey of Recreation and Environment, U.S. National Park Service, European Outdoor Group
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