You're out at your natural foods store, looking to stock your (totally sustainable, of course) kitchen. You stick to the brands you know and trust, but... how well do you really know them?
By Rachel Cernansky
Who Owns Your Food?
Who owns the vegetarian/vegan's beloved (at a cookout, anyway) Boca Burger?
Gardenburger
Kraft
Morningstar Farms
Quorn
Kraft, the country's largest food processing company, acquired Boca in 2000.
Do you know who owns all those tasty Odwalla juice and snack goodies?
Naked Juice
Independently-owned
Coca Cola
Pepsi
Yep, the soft drink giant owns one of your favorite healthy-juice brands.
What about Bear Naked? You know, one of the crunchiest granola brands around.
Kellogg
General Mills
Independently-owned
Kellogg bought Bear Naked for $60 million in November 2007, five years after the company first launched in Connecticut.
Who owns Seeds of Change?
Newman's Own
Muir Glenn
M&M Mars
Surprised that this organic company with the oh-so-inspiring name is owned by the same company that has put candy bars within every kid's reach at grocery stores nationwide?
What about Kashi?
Kashi
Kellogg
Post Foods
Kellogg does it again. Are those healthy Kashi frozen waffles really inspired by Eggo?
And Tom's of Maine?
Colgate-Palmolive
Tom's of Maine
Proctor & Gamble
The eco-toothpaste-icon was bought in 2006 by Colgate-Palmolive, the industrial toothpaste giant.
Who owns Green & Black's chocolate?
Nestle
EFTA, European Fair Trade Association
Independently owned
Cadbury Schweppes
It's true, this super-conscientious brand that helped bring fair trade to stores everywhere was actually bought by Cadbury in 2005.
And Lightlife, which has brought meat-free meals even to meat-eaters around the country?
Silk
ConAgra
Morningstar Farms
The company that puts out some of the best meat substitutes on the market is owned by the food giant that has been caught with health violations and which puts out Slim Jim and Chef Boyardee.
How about Cascadian Farm?
General Mills
Independently owned
Muir Glen
General Mills, which issued a recall in May of some Cascadian Farm products, also owns Muir Glen.
More: What Is Industrial Food?
Who owns Luna and Clif Bar?
PowerBar
General Mills
Independently owned
At least so far, Clif Bar has stuck to its roots, donates to various causes, and encourages its employees to do the same.
And Dagoba, another eco-favorite of quality chocolate lovers?
Kraft
Hershey
General Mills
Independently-owned
That organic, fair-trade, holistic-looking chocolate bar that you find in your favorite neighborhood health food store is actually owned by Hershey's.
More: Dagoba Sold To Hershey's
Seventh Generation?
Clorox
Unilever
Independently-owned
Tom's of Maine
Not only is this company independently-owned, but Seventh Generation is stepping up its commitment to the environment by increasing the post-consumer recycled content in its packaging to 75 percent by 2010.
Correct
Hmmm, not so great. Maybe you're an idealist, but remember it always pays to be in the know. Find out more about eco-friendly foods on PlanetGreen.com
Correct
Pretty good. But you should do some research to see how 'granola' your granola really is. Find out more about eco-friendly foods on PlanetGreen.com
Correct
Awesome! You've been keeping an eye on natural and organic food companies to see who owns your food. Stay up to date on eco-friendly foods and guard against greenwashing with PlanetGreen.com
What do you want to do next?
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