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Even on his birthday, Ed has a hard time coercing Rachelle to go green. She’s not crazy about a birthday hike or a tofu-based cake, although she tries to play along. From grocery-line conversations to blogs to major news publications, word is spreading that consumers may be feeling a little, well, over-green. Apparently, the growing wealth of eco-friendly information is overwhelming some people to the point of apathy. One is tempted to ask: is the explosion of green information indeed too much of a good thing, or is there no such thing when it comes to the environment?
It is true that choices can provide us with as much bewilderment as they can freedom. Once upon a time, a person had to choose between just a handful of coffee brands at the market. After some years, that same person stood confusedly in front of an entire half-aisle of brands. Now, he must ask himself not only which brand to buy, but: organic, fair-trade, local, or all of the above? Might we become so saturated with green choices that we will avoid making them altogether? I have a feeling that Ed would say no. After all, the abundance of options available to us makes eco-friendly living that much easier.
The trick is not to feel burdened with information but rather empowered. Do your research of course, but if you find yourself stuck between the organic, locally-grown cocoa in your left hand and the fair-trade, percentage-of-proceeds-to-African-charity one in your right, take a deep breath and listen to your inner Ed. Just do the best you can and know that either way, you are taking a step towards a greener Earth and a greener you.
This post is inspired by Living with Ed: Episode 5.
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