Have a break with an orangutan.
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Welcome to Planet 100 for March 25, 2010. Here's what we're covering today.
WATCH VIDEO: Top 5: Eco-Shock Campaigns
5. Greenpeace "Have a break"
Greenpeace latest advert, asking chocolate giant Nestle to give a rainforests a break, gets a result. It's number 5 in our Top 5 Shocking Environmental Campaigns.
Earlier in the week, Nestle announced its commitment to stop using Certified Sustainable Palm Oil by 2015, lessening its reliance on companies that trash Indonesia's rainforests, threaten local livelihoods and push the orangutan towards extinction. Ouch.
4. WWF "It All Comes Back to You"
In 2008 the World Wildlife Fund launched a clever campaign to help launch an online social network called ?It all comes back to you? highlighting the importance of recycling.
The video campaign shows even the simplest everyday actions can have an impact on the environment. And just like karma, in the end they all come back to us. So go ahead and recycle, or risk getting run over by a bus?
3. Quercus "Stop Global Warming"
Portuguese environmental organization Quercus produces a heart-wrenching video to raise awareness about global warming. It's number 3 in our Top 5 Shocking Environmental Campaigns.
Creative agency McCann Erickson packs a punch with this sobering campaign. Their depiction of future is so grim that the three protagonists—a monkey, polar and kangaroo—take matters into their own hands. Quite possibly the saddest video ever made.
2. CI "Harrison Ford loses an acre"
Hollywood A-lister Harrison Ford undergoes his own deforestation for Conservation International's rainforest campaign.
Appearing shirtless, the buff 67 year-old actor gets his chest waxed to demonstrate that every bit of rainforest that gets ripped out halfway across the globe, hurts us over here.
1. Plane Stupid "Polar Bear"
Our number 1 Shocking Eco Campaign is Plane Stupid's Polar Bear controversial advert, a grassroots organization that campaigns to highlight CO2 emissions associated with short-haul flights.
Branded distasteful and distressing, but a huge viral success, the video opens with dead polar bears plummeting to earth as a plane is heard overheard. A spokesman for the organization said this hard-hitting message is needed to get people to think before they book.
Get more information on these campaigns:
Greenpeace Orangutan Kit Kat
WWF It all comes back to you
Querus Suicidal animals (Brazil)
Harrison Ford Chest Wax
Plane Stupid Polar Bears falling from skies


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