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Welcome to the Planet 100 for February 23, 2010. Here's what we're covering today.
WATCH VIDEO: Eco Brand Confusion
Eco-Brand Confusion
A special investigation by New Scientist magazine reveals the truth about eco-brands, highlighting the differences between consumer perceptions and the environmental realities of industries and companies.
Earthsense, a green consumer pollster, asked 30,000 shoppers to rate a variety of companies based on their 'greenness' on a scale of 1 to 10. This data was compared to data by Trucost about the company's actual environmental performance. The results revealed just how confused consumers really are.
Consumers had the best idea about what makes a green company when it came to the technology sector. While Apple has greenest notebooks, Dell had a slightly smaller overall environmental impact score.
Via: New Scientist
Malibu on Edge
A war is brewing in the exclusive beachside enclave of Malibu where Dave Evans—aka U2's The Edge—is looking to build a 156 acre development.
The development would feature five houses, including his own, which he claims will set a new benchmarks for sustainability—including lead-shaped copper roofs and a swimming pool designed to ward off wild fires.
Malibu conservationists think differently with mounting concerns about the massive construction project and the enclave's ongoing environmental impact.
Via: New York Times
Green Super Car
Mechanical engineering students at Cal Poly San Luis Obispo have created an eco supercar that gets...2752 miles per gallon! Named the Black Widow, the three-wheeled, three horsepower engine has no battery, weighs only 96 pounds and reaches top speeds of 35 miles per hour.
Via: TreeHugger
Photo Credits
Confused shopper ©BananaStock/Thinkstock
The edge ©Getty Images
Copper roof ©iStockphoto/Thinkstock
Pool ©iStockphoto/Thinkstock
CalPoly black widow Image Courtesy of Shell
Video: New Scientist
