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Courtesy of Yellow Bird Project
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Like music? Like t-shirts? Like do-gooding? Then you love the Yellow Bird Project.
It's the brainchild of high school friends Matt Stotland and Casey Cohen, who wanted to see their love for indie music go a little farther in making the world a better place. Consider it a philanthropic t-shirt extravaganza: they've gotten bands large and small to lend their name and some original artwork to t-shirts. They sell the t-shirts, and the profits go to charity. So each t-shirt is unique (and printed on American Apparel), and each supports a different cause.
The first artist to sign on was Devendra Banhart, whose shirt benefits the Teenage Cancer Trust. Grizzly Bear's t-shirt benefits Brighter Planet's Project Fund, which seeks to help communities green themselves on a local, project-by-project basis. And Bloc Party? Their t-shirt benefits the Bread and Roses fund, which supports groups working to improve access to health care and other social justice issues.
Aiming high
The Yellow Bird Project mission is tri-fold:
To raise money for charities directly through the barter and trade of our fab tee-shirts... To raise awareness for charity organizations and their aims through artists' endorsement... To raise the profile of artists we like.
The list of artists and charities continues to grow and grow. You can now choose from (in addition to a coloring book!): Au Revoir Simone (Transportation Alternatives), Bon Iver (Interval House), Broken Social Scene (Lake Ontario Waterkeeper), Clap Your Hands Say Yeah (Art for Change), Elvis Perkins (World Wildlife Fund), Hayden (The Acoustic Neuroma Association of Canada), Holly Throsby (Amnesty International), Joseph Arthur (Mercy Corps), K-OS (ONEXONE), King Creosote (Greenpeace), Laura Veirs (The Whale Museum), Little Boots (Youth Music), Metric (MusiCounts), My Brightest Diamond, New Pornographers (The ALS Society), Of Montreal (St. Jude Children's Research Hospital), Ra Ra Riot (John Ryan Pike Memorial Fund), Rilo Kiley (Elliott Smith Memorial Fund), Stars (Le Chaînon is women's shelter), The Dears (The Pablove Foundation), The Magic Numbers (The Aids Society), The National (Safe Space), The Shins (The Nature Conservancy), Wolf Parade (Glass Caster Union), Wolfmother (The Teenage Cancer Trust).
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