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Nicko McBrain submerging for fresh2o campaigne devised by fashion and underwater photographer Candice www.candice.co.uk Give fresh2o Give Life www.fresh2o.org.
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A number of celebrities, including Iron Maiden drummer Nicko McBrain, are supporting a line of bottled H2O from Deeside Mineral Water.
The limited edition 500 milliliter bottles feature pictures of McBrain and other stars photographed underwater by Candice, a renowned photographer with only one name.
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Sales of the water will raise money for fresh2o, a charity "dedicated to enabling the provision of clean safe water for drinking and sanitation purposes worldwide," according to looktothestars.org.
Can this work? Bottled water is inherently bad for the environment, right? Often shipped long distance, in bottles made from petroleum products? But if the idea is to provide safe drinking water to people without it, is that OK?
Deeside comes from "an ancient healing spring near Balmoral Castle in the Scottish Highlands with health properties dating back to 1760. Celebrity drinkers already include Queen Victoria, Lord Byron and more recently Tom Cruise," according to the company.
Apparently, there have been clinical studies that show that Deeside Mineral Water promotes good health and good skin.
Fresh2o also is selling McBrain merchandise online to raise money for the campaign, including signed drum sticks, shirts and photos.
The celebrity bottled water campaign aims to reduce povery, improve health and prevent death.
Deeside says "income raised through the fresh2o vision is channelled into communities through partner organisations, whose essential expertise in sanitation and fresh water supply ensures the most direct injection of help exactly where it is needed."
Martin Simpson, the company's managing director in Scotland, says Deeside water is different.
Besides the health benefits mentioned above, Simpson says "we do everything we can to minimise our impact.
"Everything we produce is recyclable and most of our consumables use recycled materials to a greater or lesser extent. Technology is helping move this forward and recycled content is increasing all the time.
"Our business is based on pure water and we respect the local environment ... We minimise transport, with the bulk of our sales being in Scotland and in the UK and we do things like use low energy bulbs and even print on the back of used paper."
Please give us your two cents below.
Via: LookToTheStars.Org.
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