Copyright: McGraw-Hill. Photographer: Courtney Dailey
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Rock The Reactors, the anti-nuclear organization dedicated to the shut down of the Indian Point nuclear power plant 30 miles North of Manhattan, is hosting a benefit to celebrate Green Lighting at the Hiro Ballroom in New York City on July 14, Bastille Day, 88th 9th Av. starting promptly at 8pm.
A special focus of the event is the celebration and launch of a new, authoritative book on LED’s, Green Lighting, McGraw-Hill's new title in their Green Guru Guide series. The authors, Seth Leitman and Brian Howard, will be on hand to meet and greet while discussing the book. According to Leitman, “I decided to kick off our Green Lighting book campaign at an event with Rock the Reactors because it symbolizes the essence of the book. If we go green with our lighting we will save energy at such a level that we would not need coal, nuclear or natural gas power plants. Light emitting diodes (LED) like the Endura LED from Philips Lighting provide green solutions."
According to Rock the Reactors organizer Remy Chevalier, “LEDs are a miracle. They consume 90% less electricity than incandescent producing the same amount of lumens, or brightness. They use two to three times less electricity than fluorescent bulbs, without toxic gases or mercury. Since they are entirely solid-state electronics, they last much longer. In China, the same LED bulbs we are being sold here for $40 are available for two or three dollars. There's something political, not technical, getting in the way of a complete retrofit of our lighting infrastructure. By bringing attention to the brilliance of LEDs, our organization Rock The Reactors, and the entire anti-nuclear community, points out that we could easily do away with the electricity produced by nuclear power plants in rapid need of decommissioning.”
As illustrated by the lovely image for McGraw-Hill's Green Lighting book, featuring model and professional green makeup artist May Lindstrom holding Philips's new EnduraLED 60 watt bulb for McGraw-Hill's Green Lighting book, shot by green beauty & fashion photographer Courtney Dailey, LED lighting has gone well beyond utilitarian. It has breached into the fashion world, making it possible for the fashion & beauty industry to not only be more sustainable in textile use & manufacturing and through the use of clean, green cosmetics, but also to significantly reduce the carbon footprint on the photography end of things. In Chevalier’s words, “LEDs are revolutionizing fashion photography, and motion pictures. They use so little power, and the quality of their light is so beautiful, and tunable, that we are now replacing all professional studio and location lighting with LED, saving a considerable amount of electricity, allowing the use of fully portable battery powered systems in place of noisy power generators." LEDs also run cool, making photography sessions much more bearable for the models in front of the camera.
Recently, the state of Vermont voted not to renew Entergy's license to operate the Vermont Yankee nuclear power plant. On April 2nd, the New York State Department of Environmental Conservation followed suit by denying Entergy a new water permit for Indian Point. Reactors The Reactors invites the anti-coal and anti-nuclear leadership, to meet trend setters in the green fashion and design community, creating a strong coalition in support of conservation and safe energy alternatives.
The event on July 14th also marks the opening of Project Green Search 2010, a search for the next green “it” girl, happening concurrently in Los Angeles at the EcoStiletto 2nd Anniversary party at Rolling Greens Nursery in Beverly Hills. Both events are open to the public with RSVP.
To read more about LED Lighting on Planet Green, click here.
