When corporate becomes subversive...
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It's the hallmark of innovation and rebellion that what once was outrageous is eventually mundane. After all, what could more unremarkable than seeing a woman wearing a pair of pants? When Katharine Hepburn shunned the girdles, petticoats, stockings, garter belts, and high heels considered "normal" for women of her time, she was brazenly defying fashion and social convention. Hepburn wore pants. She even wore sneakers. In 1930s Hollywood, such behavior was deemed scandalous...to say the least.
WATCH VIDEO: Some Pants are More Explosive Than Others
Reviews for the 1936 film Sylvia Scarlett—in which Hepburn spends almost its entirety in short hair and men's clothing—were sarcastic, to say the least. Time magazine declared "Hepburn is better-looking as a boy than a woman" while the New York Herald-Tribune named her "the handsomest boy of the season."
Her bosses at RKO went as far as commandeering Hepburn's slacks...in the hope of forcing her to wear a skirt. Unmoved, Kate strolled the studio lot in only her underwear. Her point was made and her pants were returned. By doing what came naturally, Hepburn's public mutiny became a high-profile example of independence and individuality. As Kate the Great once said:
"If you obey all the rules, you miss all the fun."
3 More Rules to Break
It's considered normal to drive a car
Break the mold by choosing a bicycle
It's considered normal to eat meat
Break the mold by going vegan
It's considered normal to be a "consumer"
Break the mold by exposing Corporate America as an enemy of the eco-system
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