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Hollywood is one of the most polluting industries around: Focus Earth's entertainment episode cites a 2006 study showing that between special effects explosions, idling vehicles, and diesel generators, the industry produces an estimated 8.4 million metric tons of CO2 equivalents annually—a level that nearly reaches the emissions produced by both the hotel and apparel industries.
Some efforts to green the industry have come from within: George Clooney has sported his electric Tango for years now, and now that the Tesla has publicly hit America's roads, is rumored to have a Roadster sitting in his garage.
Others are more outspoken, like Edward Norton, who is running the NYC marathon to support conservation of Maasai land in Kenya, and Leonardo DiCaprio, who joined The 11th Hour project and has been a tireless advocate for action on climate change. He is one of a growing list of hybrid-driving celebrities.
Warner Brothers is making small strides to be green, and was commended by Bill Richardson for its environmental and economic practices on the set in New Mexico. But a lot of what it's done to be carbon-neutral (it claimed Syriana to be the first carbon-neutral major motion picture) is purchase carbon offsets: but if the jet-setting and other polluting-creating behaviors don't stop, we can purchase all the credits we want, but investments will be for naught.
So while it's great to buy offsets to enhance other steps, it's time to stop for film companies and other industries to stop claiming carbon-neutrality until they are doing more to go green on-site, and not just paying others to do the right thing.
Watch Focus Earth Episode: That's (Green) Entertainment!
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